(2015) Employer branding + Spokesperson positioning
As a new brand, Sealand needed to position some of its leaders as authorized voices in the region. Yenia Abadia, Colombia Cluster Top for SeaLand was featured in a 2015 series of ads to position her as a company spokesperson and brand ambassador. She continued her work through 2018 when she was selected last year as one of the top 40 business leaders in Colombia
