Creating a digital presence for Sealand meant going above and beyond the industry practice of focusing on assets and having stale, pale websites. Sealand showcased a dynamic and vibrant web presence that was a total departure from what the rest of the industry showed.
The web presence cemented the brand's staying power as a powerhouse in the Americas, and was also carried out in other channels (social media, social care, email), leading to its growth and subsequent decision to rename the Asia - Europe regional carriers under Sealand - a Maersk Company. Below some wireframe samples from the 2015 Website
