From Sealand's brand guidelines:
Our brand voice
SeaLand is a company that’s passionate about growing relationships and connecting the Americas. Our voice is defined by our brand personality traits: excitement and sincerity. Our tone is Energetic and enthusiastic.
We are the can-do company! We’re passionate about what we do and ready to take on any challenge. Our energy inspires confidence.
"Diversity is inviting people to the party. Inclusion is inviting them to Dance" - Michele Thatcher, Pepsico
